Candidates must analyse the psychological mechanisms by which role models influence observer behaviour, specifically referencing Bandura's Social Learning Theory and the processes of attention, retention, motor reproduction, and motivation. Responses should evaluate the dual nature of this influence, distinguishing between positive impacts on participation rates and skill acquisition, and negative impacts such as the normalization of deviant behaviour or aggression. Assessment requires the application of these concepts to specific sporting contexts, linking the status and media coverage of the model to the likelihood of imitation by the observer.
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